Last Updated (Friday, 28 August 2009 21:40) Written by Jacie Yang Monday, 06 April 2009 17:43
M. Jacie Yang is a doctoral candidate in School of Journalism, The University of Texas at Austin. Yang has a B.A. in journalism from National Chengchi University, Taiwan (2003), a M.A. in journalism from UT Austin (2005), and is anticipated to receive her doctoral degree from School of Journalism, UT Austin in May, 2010.
Born at the early cusp of the Net Generation, and having grown up with computers and the Internet, Yang has focused both her research and teaching on the understanding and advancement of communication technology and online/multimedia journalism.
As a researcher, Yang’s research looks into users’ behaviors and perceptions of different news media and how the online medium competes with traditional news media. Her recent works, in applying economics frameworks to media, have puzzled out the online market structure and pieced together the competitive landscape between online newspapers and other online news sources, such as national newspaper sites, national television sites, and portal news aggregators. Her dissertation, with a Web based survey, will focus on portal news and 3G cell phones as a novel mobile news platform.
In her teaching career, Yang has been the teaching assistant of Fundamentals of Multimedia Journalism, responsible for setting up the online publication and supervising students’ multimedia story coverage on technology related issues. Her expertise includes Web publishing, photo editing and slideshow, video editing, and multimedia reporting.