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Convention Papers

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  • Chyi, H. I., Yang, M. J., Sylvie, G., Lewis, S. C., & Zheng, N. (2009).One product, three markets: How market segmentation informs newspapers about their online readership. Paper to be presented to the Newspaper Division, AEJMC, Boston, August 5-8, 2009. 
  • Yang, M. J. (2009). Monopoly offline and oligopoly online: An empirical analysis of U.S. newspapers’ local online market structure. Paper presented to Journalism Studies Division, Annual Conference of International Communication Association, Chicago, May 21-25, 2009.
  • Chyi, H. I., Yang, M. J., Lewis, S. C., & Zheng, N. (2009). Local newspaper readership in the 21st century: Exploring differences between ‘hybrid’ and online-only users. Paper presented to Journalism Studies Division, Annual Conference of International Communication Association, Chicago, May 21-25, 2009.
  • Chen, H. & Yang, M. (2008). The image-setting research of candidates in 2006 Taipei’s mayoral election: From the stimulus-determined and the perceiver-determined perspectives. Paper presented to Mass Communication and Society Division, AEJMC, Chicago, August 6-9, 2008.
  • Chyi, H. I. & Yang, M. (2008). Is online news an inferior good? Empirically examining the economic nature of online news. Paper presented to the 8th World Media Economics and Management Conference, Lisbon, May 18-22, 2008. [see highlights on newmediaresearch.org by Iris Chyi]
  • Yang, M. (2006). Exploring the phenomenon of wireless Internet adoption. Paper presented to the Communication and Technology Division, Annual Conference of International Communication Association, Dresden, July 19-23, 2006.
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